print, OOH, COLLATERAL, & SOCIAL, OH MY!
First Citizens Bank is America’s largest family-owned bank. As Factory Detroit is the bank’s AOR, projects vary from Statement of Purpose elevator wraps to Oyster Roast invitations.
MORTGAGE SERVICES BOOKLET
Mortgage Bankers requested a resource for showcasing the First Citizens mortgage products, process, and service model.
OOH (Branch Merchandising)
Fall 2022 Products
A grid collage layout was chosen to depict different ways of engaging with the bank for each of its core offerings.
handouts
These are a variety of succinct one-pagers to answer frequently asked questions at branches.
COLLATERAL
CREDIT CARD BROCHURE
Upon the redesign of the bank’s credit cards, new informational pamphlets were needed to highlight each card’s features.
SOCIAL
BRANCH + HR RECRUITMENT
First Citizens launched an online career portal to simplify job searches and applications. These posts target both entry-level candidates and experienced sales/service professionals, highlighting career stability and growth opportunities.
CREATIVE TEAM
Agency: Factory Detroit
Creative Director: Izabela Skonieczka
Art Directors: Shana Preuett, Tiffany Vedua
Production Manager: Jason Barthlow